When we started HeroPress we had some validation from people we consider our audience. We hadn’t yet announced, and so it wasn’t people saying “Yes! I need what you have!” but rather people telling us about their needs, and we crafted HeroPress to fit those needs.
After we started, our founder Dave expected to get further validation from hundreds or thousands of Kickstarter contributions. While the dollars are coming in, the volume of people isn’t there.
Personally I expected more validation from the audience. I thought people would be coming out of the woodwork to say “Yes! This is it!” A problem I didn’t expect is simply making people aware that it exists. I’ve told everyone I know, but they’re not my audience. We’re making some progress, and individual expectations are being met, but again, not the volume I expected.
For HeroPress, validation has come from our speakers. I didn’t expect this, but it has become very obvious in the last few days as I’ve done speaker interviews. Every speaker so far has had essentially the same reason for speaking for HeroPress; they wish like crazy it had existed when they were getting started.
It’s not simply “Yeah, that could have been helpful”, but rather a passionate, gut level response. “YES, wow, that would have been amazing, I want so much to be that for someone else”.
I know I’ve said elsewhere that our speakers are not the heroes, but they’re quickly becoming my personal heroes. I don’t want to elevate or worship them, but I certainly do admire and appreciate them.
When looking for validation for your ideas, projects or businesses, don’t close your mind to where it might come from. It may surprise and delight you.