Essays

A New Beginning

At long last it’s time to release our first essay.  I’d like to thank Rarst for the time and energy he’s spent on this.  He’s been involved with HeroPress almost since the beginning and has provided valuable advice and insight.  So grab a cup of something and enjoy. “Finding Your Place” by Andrey “Rarst” Savchenko.

Finding Your Place

When Topher contacted me about HeroPress project, he didn’t sound confident about me. He asked what I am passionate about, and what I want (no, MUST) tell others. I thought — “I had a moment like that, let me tell him something”. Here I am. Let me tell you something. Six years in two words I was…

Strategy

HeroPress Rising

We’ve spent the last weeks looking at everything we know and planned for HeroPress.  Why we’re doing it, for whom, how, etc., and we’ve made some changes. Audience Our original audience was WordPress developers and users struggling to interact across cultural and linguistic barriers between the stereotypical Western and non-Western worlds.  We realized those same…

Strategy

Cancelling Kickstarter 1

let us live laugh love bounce back and grab the moment to keep hope alive The Present Today we cancelled our first Kickstarter.  We had 3 days left, but it was pretty obvious we weren’t going to make it. We really appreciate all the support we’ve gotten.  The Kickstarter contributors were great. The verbal and…

Strategy

The Deep Dark Secret of HeroPress

I’ll cut right to the chase here.  HeroPress isn’t about WordPress.  It’s not even really about technology. HeroPress is about courage.  It’s about wisdom and understanding.  It’s about faith in our own abilities. HeroPress is about empowerment.  It’s about providing a springboard for those who need it.  Encouragement for those who doubt. In the end,…